Imogen Corker

Overview/Challenge: The objective was to execute a high-impact outside broadcast at the iconic Cooly Rocks On festival, strategically aligning Triple M Gold's brand with its core demographic. The goal was to deepen community engagement, amplify festival buzz, and leverage the event's atmosphere for compelling audio and social content.

My Role: As the Event Coordinator & Lead, I was responsible for the comprehensive planning and on-site execution of the Triple M Gold outside broadcast. My role encompassed managing logistics, coordinating talent, overseeing branded activations, and driving real-time community interaction.

Strategy & Execution: I orchestrated a dynamic outside broadcast that perfectly aligned Triple M Gold's target demographic with the festival's audience, leveraging Coolangatta's status as a high listener area. The activation was designed to be highly interactive, allowing for a wide variety of social media impacts to pre-promote and capture the event's energy. Crucially, the outside broadcast enabled us to tell a vivid story through audio, capturing the sounds of motorbikes, Elvis performers, attendee interviews, and event organisers, creating an immersive experience for listeners.

Results & Impact: The outside broadcast successfully engaged over 1,000 event attendees directly, significantly enhancing Triple M Gold's brand presence and community connection. The integrated social media strategy amplified the event's reach, while the immersive audio storytelling created a powerful and memorable experience for listeners, demonstrating a masterclass in media and event promotion collaboration.

Key Learnings/Takeaways: This project highlighted the immense value of aligning brand demographics with event audiences for maximum impact. It also showcased the unique power of an outside broadcast to create rich, multi-sensory content that transcends traditional promotional methods, fostering deeper community ties and brand recall.